The Wildflower opened in October 2012 by our fearless leader, Lisa Patterson.
Our store was opened to fill a unique niche in Hailey. At the time we opened, Hailey was without a place to get women's clothing, jewelry, and gifts. Our goal was to become a place for locals to come and feel special and well attended to. We want each customer to leave feeling even better than they did when they came in.
The Wildflower offers an array of women’s clothing, accessories, and personal essentials. From silk to cashmere, a trip to this distinctive store is an opportunity to sample from fashion's latest trends. Carrying favorite brands such as Johnny Was, Wildfox, Joe’s Jeans, and many more, The Wildflower specializes in affordable, elegant clothing. We are proud to own and operate this beautiful store and provide our clientele with a friendly and professional shopping experience in a lovely, boutique atmosphere.