Collecting Information
Like many websites, we gather information about how visitors use our website. In general, you can visit many of our web pages without telling us who you are or revealing any personal information about yourself. We may track your visit for trends and statistics, but you will remain anonymous unless you tell us who you are. Once you choose to give us your personal information, you are not anonymous to us. For more information, see "Cookies and Pixel Tags" section below.
We request information from you (which may include name, address, telephone number, email address, gender and when necessary, credit card information) when you:
- Register
- Purchase
- Request to receive communications
- Participate in a promotion or other website feature
In order to better understand your preferences and better serve you, we may combine information you give us online with other information from THE WILDFLOWER sources, transactions and communications. This may include data from THE WILDFLOWER stores, direct mail, events, or online marketing. We may also combine that information with data that is publicly available and data that we receive from other reputable sources. This data may include postal address updates and demographic data. We collect information about gift recipients to fulfill the gift purchase, respond to customer service inquiries and for analysis purposes only. All data combined and stored with online data is protected by this privacy policy.
Using Information
We may use the information we collect to:
- Customize and/or personalize your communications and shopping experience
- Better respond to your customer service inquiries
- Communicate with you about your purchase, account information, or customer service needs
- Communicate with you about our products and events, and for other promotional purposes
- Improve our business
- Administer contests, promotions, surveys or other website features
Sharing Information
For the purpose of operating our business, we may transfer information between THE WILDFLOWER and our preferred service providers who use that information only to conduct THE WILDFLOWER business. For example, they may handle THE WILDFLOWER 's credit card processing, shipping, data management; email distribution, market research, information analysis, and promotions management. We may also share your information to administer a website feature (e.g., music download or race registration) and in that case will notify you before you give us your information. We provide our preferred service providers with the information they need to perform their services and work with them to respect and protect your information.
From time to time we might establish a business relationship with carefully selected persons or companies whom we believe trustworthy. These are known as our Select Partners. In such cases we might share and cross-reference information, including personally identifiable information about you that will enable such persons or entities to contact you regarding products and services that may be of interest to you. If you prefer that we do not share any information with these companies, please contact us.
On rare occasions, we may disclose specific information upon governmental request, in response to a court order, when required by law, to enforce our website policies, or to protect our or others' rights, property, or safety. We may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes.
Protecting Your Information
We use a variety of security measures, including sophisticated encryption and authentication tools to maintain the safety of your personal information. Your personal information is contained behind secure networks and is only accessible to a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server. All credit card information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be accessed only as stated above. We do not store your credit card information in any of our databases. Regardless of these efforts, no data transmission over the Internet can be guaranteed to be 100% secure.
Cookies and Pixel Tags
A cookie is a small removable data file that is stored by your web browser on your computer. Cookies allow you to place an order on our website and allow us to enhance and personalize your online browsing and shopping experience. For example, we use cookies to:
- Remember the items in your Shopping Cart
- Recognize you when you return to our website
- Enable you to use Express Checkout
- Analyze visitor behavior
You can choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. You do this through your browser (like Netscape Navigator or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookie settings. If you turn cookies off, you won't have access to many features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders over the telephone by contacting our customer service number at(208) 928.4700. We also use pixel tags - tiny graphic images - to help us analyze your online behavior. Pixel tags also allow us to send you email in a format you can read and let us know when you have opened an email message from us. We may use pixel tags to collect information about your visit, including the pages you view, the links you click and other actions taken in connection with our sites and services. We also collect certain standard information that your browser sends to every website you visit, such as your IP address, browser type and language, access times and referring Web site addresses. We also work with other companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect non-personally identifiable information about your visits to our website and your interaction with our communications, including advertising. If you would like to opt-out of 3rd party companies collecting non-personally identifiable information during your visits, please click here.
Unsubscribing, Removing or Modifying Your Information
We want to communicate with you only if you want to hear from us. If you prefer not to receive information from THE WILDFLOWER or would like to update or change your personal information or preferences, follow the instructions below.
Registration Information, Email and Other Subscriptions
To modify or delete entirely the information you have provided during registration, please login and update your profile. To unsubscribe from an email, please follow the instructions in any email you receive. You can also send a request. Be sure to include your first and last name and account email address in the "message" box.
SMS Messages
To unsubscribe from SMS messages, please follow the instructions in the SMS messages you receive.
Direct Mail (including Catalogs)
If you would like your name and address removed from THE WILDFLOWER 's direct mailing list or if you would like to update your mailing information, you can phone us at (208)928.4700 or email us a request. Be sure to include your first and last name and mailing address in the "message" box.
Communications in Progress and Sales & Service Information
Please note if you have unsubscribed from any THE WILDFLOWER communications, due to production schedules, you may receive communications already in production. Also, if you request your registration information be deleted or if you unsubscribe from communications, we may maintain information about sales transactions or service inquiries for future service and record keeping purposes.
Children's Privacy
We do not knowingly collect personal information from children under 13.
Policy Changes
We may change our privacy policy from time to time. We encourage you to refer to this policy on an ongoing basis so that you understand our current privacy policy. This policy was last modified October 2022.
Questions and Feedback
We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue.
Security
We take security very seriously. All credit card and personal information is encrypted utilizing Secure Sockets Layer (SSL) server technology before being transmitted over the Internet. All information that you provide during the shopping process is encrypted for your protection and held completely confidential.
We guarantee that every purchase you make will be 100% safe. This means that you pay nothing if unauthorized charges are made to your credit card as a result of shopping at our store. Under the Fair Credit Billing Act, your bank cannot hold you responsible for more than $50.00 of fraudulent charges. If your bank does hold you liable for any of this $50.00, we will cover the entire liability for you up to the full $50.00. In the event of any unauthorized use of your credit card, please notify your credit card provider in accordance with its reporting rules and procedures.